DigiBC/Careers/Signals

Brand Content Kit

DigiBC

Strong and Active Championing
Communications from DigiBC should reflect a commitment to representing and supporting our membership, conveying strength and clarity without being aggressive or confrontational.

Professional, Respectful
When DigiBC communicates, we strike a balance between formal and casual language, ensuring that our audience and community feels a sense of respect and belonging.

Clear and Plain-speaking.
We use simple words and sentences to communicate ideas and technical terms, avoiding jargon and explaining what may not be clear.

DigiBC Careers

Sincerely Helpful and Encouraging
Communications from DigiBC Careers should reflect the brand’s genuine commitment to helping, supporting, and championing people involved in advancing creative tech in BC.

Welcoming, Respectful
DigiBC Careers exhibits a warm, welcoming, and kind brand voice, using more casual than formal language to communicate—while always ensuring that our audience and community feels a sense of respect and belonging.

Clear and Plain-speaking.
We use simple words and sentences to communicate ideas and technical terms, avoiding jargon and explaining what may not be clear.

Signals

Bold in Spirit, Creatively Passionate
Our communications reflect our clear passion for creative technology, our open-mindedness, and our curiosity.

Professional and Respectful
When we communicate, we strike a balance between formal and casual language, ensuring that our audience and community feels a sense of respect and belonging.

Clear and Plain-Speaking.
We use simple words and sentences to communicate ideas and technical terms, avoiding jargon and explaining what may not be clear.

Logos SVG

Brand Colours

GLOBAL: Dark Colour: #091922

GLOBAL: Neutral colour: #EAE9EC

GLOBAL: C

TA Colour (Pink): 
#FF83AC

DIGIBC Blue 1: #1D557E


DIGIBC Blue 2: #005A9

SIGNALS Green 1: #64E1A1

SIGNALS Green 2: #2EB377

Header Font: Veneer

Body Font (Large): Merriweather

Body Font (small): Merriweather

Brand Icons